When a link is added to a story, viewers will see “See More” at the bottom of the screen. Check out a small clip of E! News’ The Rundown segment on Instagram Stories.Ī unique feature that differentiates Instagram Stories from Snapchat Stories is the ability to add links to your Story. But for followers, this could create a less organic and authentic feel than Snapchat Stories.Į! News puts a creative spin on uploading its own content. This is a nice feature for brands as it allows more freedom to use professional, styled shots.
Instagram: When content is uploaded to a story, it displays in the same full-screen format as if it were taken right then and there. (Fun fact: Taco Bell has dedicated in-house Snapchat team whose sole job is creating content for Snapchat Stories.) Check out itsSnapchat Story of Taco Bell Menu Hacksand its impressive fictional short story ofThe Mystery of the Missing Taco. Your Story will still look organic, but well thought out and professional. Tip: When creating a Snapchat Story, consider creating a shot list, like you would for a video or photoshoot, before creating your story. This feature is an intentional way for Snapchat to encourage original, happening-now content. Snapchat: When you upload content to a story, it places a large white border around the image or video so the viewer clearly knows that your content has been prerecorded or shot. One of the main differences between Snapchat Stories and Instagram Stories is the way each displays uploaded content – that is, photos and videos that were not shot within the app. But we predict it’s only a matter of time before Facebook opens up the Stories feature for brand pages. Unfortunately, because Facebook Stories is so new, the feature is only available for personal pages and only viewable through the mobile app. The creator of the Story can view who has watched his or her Story.įor the most part, there are more similarities than differences between platforms, but the differences can alter how you create content for each. Followers can swipe up to reply to Stories directly. Followers can pick and choose which Stories they want to view. Add to your photos and videos with text, drawings, emoji and filters. (Although when uploading content, it appears differently on Facebook and Instagram than on Snapchat.) #Snapchat story viewer in browser full#
You can shoot and record images and videos full screen through the app, or you can upload photos and videos from your camera roll to add to your story. There’s a 10 second max length for each video and photo. All Stories last 24 hours – after that, they disappear. 
If you aren’t familiar, here are the ways Stories are the same across all three platforms: So now we have the Stories feature on three of the four largest social networks… How do you choose which one is the best fit for your brand? Seven months after Instagram Stories’ launch, Facebook created Facebook Stories. Three years after its big launch of Snapchat Stories in 2013, Instagram launched its own version of Stories. Imitation is the sincerest form of flattery, they say, and Snapchat knows that well.
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